Joe Pulizzi at Junta42.com recaps an excellent podcast on content marketing. He reviews what content marketing is, how you should be thinking about ROO (Return on Objectives), the mistakes marketers make, and the tools we can use to build better... read more »
A guide to knowing what your good at and what's important to your customers. Sonia Simone outlines the 4 quadrants that will help you write better content for your readers. read more »
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