Three simple rules that will help web marketers to improve their site copy. read more »
Guidelines for building email templates including alt tags, using images, standard widths, and CSS support in email applications. read more »
65 great tips to for web marketers on social media, marketing, PR and creating buzz on the web. read more »
Sonia Simone at Copyblogger provides some excellent tips on writing great content. read more »
Focus on being a producer, not a promoter. Email campaigns should focus on providing relevant, interesting, and valuable content, not on how good your product/service is. read more »
A guide to knowing what your good at and what's important to your customers. Sonia Simone outlines the 4 quadrants that will help you write better content for your readers. read more »
Joe Pulizzi at Junta42.com recaps an excellent podcast on content marketing. He reviews what content marketing is, how you should be thinking about ROO (Return on Objectives), the mistakes marketers make, and the tools we can use to build better... read more »
A list of some of the best URL shortening services and how they compare to one another. It's a great reference for knowing which services provide customer URLs and link tracking. read more »